“Sustainability is one of the key values of fashionpower.”

We strive to avoid the exhaustion of natural resources in order to maintain an ecological balance. We therefore choose environmentally friendly solutions, like dope dye, recycled polyester or a natural finishing such as coffee. These natural fibers and finishes add functionalities to our garments such as UV-protection, odor-reduction, dry-coolness, anti-allergic or breathability. Why use a chemical solution?  We all know, nature knows best.

Download our Sustainability report 2022 here

Download our Sustainability report 2021 here



We feel a high responsibility towards creating a more sustainable future for our next generations. We have defined clear goals towards creating this future.

We see a future in which natural resources are less replenished and used more effectively, human rights are respected and the increase of human well-being is realized.

We work hard to realize this vision. We believe that we can play an important role in the necessary change of the garment producing industry. We choose sustainable resources and production processes for our brands. We ensure we comply with REACH’s, OEKO-TEX® and Amfori rules and legislation to ensure the production of our items in the most sustainable manner.

REACH (Registration Evaluation Authorization and restriction of Chemicals)

Serious problems caused by harmful substances in toys and other devices, called for a common approach and adequate legislation of goods entering the European market, years ago.

This was the start of what is now called REACH. REACH’s aim is to protect the human health and environment through better and earlier identification of the intrinsic properties of chemical substances. The REACH Regulation places responsibility on the industry to manage the risks from chemicals and to provide safety information on the substances.

Today REACH is a database where you can find information on materials that are not allowed to use in the European market.

More information: REACH



Over the years not only the use of harmful substances in products has been reduced but the development of sustainable materials for sustainable clothing has increased enormously. With these developments, a need for a standard to measure arose.

OEKO-TEX® is a highly recognized institute and their STANDARD 100 label provides a standard to confirm that no harmful substances are used.

If clothes carry the STANDARD 100 label, you can be certain that every component of this article, every fabric, thread, button or other accessories, has been tested for harmful substances and that the article therefore is harmless in human ecological terms.

The test is conducted by OEKO-TEX® partner institutes, on the basis of extensive criteria which can be found on the OEKO-TEX® website. In the test they take into account numerous regulated and non-regulated substances, which may be harmful to human health. The criteria catalog is updated at least once a year and expanded with new scientific knowledge or statutory requirements

In Appendix 6 of the STANDARD 100 by OEKO-TEX®, the criteria have been made even stricter for various parameters of possible pollution. Through these extra requirements it also supports the coverage of the „ZDHC“ initiative and the „Detox Campaign“.  All with the idea in mind that it is better to prevent than to cure.

These more strict requirements for substances in textile materials will result in an overall lower impact on the environment, workers and consumers.

We work with the Standard 100 by Oeko-Tex MRSL list to ensure that our products meet the highest requirements.

In addition, we only work with suppliers who also work according to this standard, and together we ensure more sustainable product use in the chain.

More information: OEKO-TEX


Amfori (BSCI)

In 2009 we joined the Business Social Compliance Initiative, as we believe in a joint approach of this matter. The general idea was that within 3 years 70% of all production units should be audited and steps were introduced to improve the social performance of our supply chain. As a group the members of BSCI developed a strong Code of Conduct with 11 major points. These range from fair remuneration to no child labour, along with a step-by-step approach that enables companies to monitor, engage, get empowered and receive support to put sustainable trade at the heart of their business.

Many retail and import companies joined BSCI, which was part of FTA (Foreign Trade Association), now the whole group has taken one name; Amfori. They want to develop a total platform in which also BEPI (Business Environmental Performance Initiative) takes part and other initiatives are invited to join.

More information: Amfori

Green Button

Sustainability is in our DNA with sustainable brands like Redmax and Jack in a Bag. We are very proud that we received the Green Button quality mark. This German state quality mark is awarded to clothing companies that produce according to particularly high social and environmental standards.
Green Button is the only label in Europe at this level that combines environmental and social governance. The intention is to make the German initiative a European one.
The verification of the Green Button consists of two steps. On the one hand, it concerns business processes in general. An external institute assesses whether a company produces products in a transparent and responsible manner. This procedure is important to prevent greenwashing. The second step is on a product level, where all sustainable aspects for one specific product are verified. We have chosen our recycled polyester sports products for this second step. Recycling is an important part of our sustainability program. And polyester is a material that lends itself well to recycling.

More information: Green button


















Recycled Polyester

Something old and something new makes something better!

We’re all familiar with the look, feel, and quality of polyester. Functional polyester is the perfect fabric for high-quality sportswear.

Polyester made from recycled clothing or plastic (PET) bottles can also be used to make new functional active,- outdoor or workwear. Doing this helps to reduce the “waste mountain”. And what’s more, this method doesn’t require the use of large amounts of fossil raw materials. The resulting fabric is no different from regular polyester – it looks and feels the same. All our recycled polyester garments are GRS certified.

By using recycled polyester, we support the circular economy and help reduce waste, Co2 emissions, and energy consumption.


5 plastic bottles = 1 T-shirt

1 old T-shirt = 1 new T-shirt


The use of recycled polyester helps to reduce:
– The “waste mountain” – Co2 emissions – Energy consumption










Dope Dye

These clothes are dope!

 One of the biggest causes of pollution within the fashion industry is the use of traditional dyeing methods. We want to change this. That’s why we use a new technique called dope dye.

In dope dyeing, yarn is dyed during the spinning process. Colour pigments and polymer pellets are combined using heat and melted directly into the yarn as it is spun.

The dope dye process has significant eco-friendly advantages over traditional techniques:

 It needs almost no water.

It produces no chemical-laden wastewater

It uses less energy. 













Coffee! We’ve been enjoying it for centuries.

But did you know you can also enjoy the benefits of your daily coffee long after you’ve drained your cup?

We use carbonised coffee grounds as a natural alternative to chemicals, adding it to yarns or treating fabrics with it to enhance the functionality of our collections. It’s an ideal solution for activewear, outdoor clothing or workwear.

By choosing to use sustainable methods, we can help protect the environment.

The added functional benefits of using carbonised coffee grounds:

– Dry-Cool / moisture regulation  – UV protection
– Odour control  – Breathable  













CSR Policy

We are a responsible partner to our suppliers and employees. We are committed to creating the best conditions for all our stakeholders by meeting the goals set out in our corporate social responsibility policy.

This policy contains four key pillars that underpin our strategy:

– Monitoring

– Quality control

– Chemical compliance

– Social circumstances

These four pillars form the main framework for implementing our CR policy. They focus on what we see as our most important CR responsibilities:

  • We are a responsible and sustainable company that follows the UN SDGs. We operate with care for Planet, People, and Prosperity, and we place particular emphasis on Partnerships.
  • We demonstrate our commitment to the manufacturers we work with by complying with our CR standards throughout the supply chain.
  • We promote shared responsibility.
  • We and our partners ensure that wages, social benefits, and working conditions are in line with local legislation and as defined by the ILO (International Labour Organisation).
  • We manufacture in accordance with Redmax standards and have a clear focus on continuous improvement.

International Head Office
& Showroom
Hofdreef 28c
4881 DR Zundert
The Netherlands
T: +31(0)76 596 8737

Office & Showroom
Room 1103-1104,
Hua Chen Building
No. 19 Shenjüren Xiang
210029 Nanjing
Jiangsu Province, China
T: +86(0)25 847 015 82

Freunder Landstraße 114
52078 Aachen
T: +49 241 93688807


General terms and conditions